Elizabeth Arden fans are rushing to snap up an award-winning retinol cream currently on offer, which claims to reduce wrinkles and fine lines in as little as one week.

In case you didn’t know, the US brand is an iconic household name for age-reversing skincare with bestselling products like the Youth Restoring ceramide capsules and the Eight Hour range.

The Retinol and HPR Cermide Water Cream was launched earlier this year but it has already won five beauty awards – and now Amazon has slashed its price by 39%. Now £45.50 (was £75) at amazon.co.uk, it’s packed with peptides that firm, ceramides that strengthen the skin’s moisture barrier, hyaluronic acid for plumpness, and calming botanicals to ensure a nourished, glowing complexion with that sought-after youthful resilience.

Perfect for those trying out retinol for the first time, this breezy, ‘light-as-air’ cream is so mild it can be used morning and night, and many consumers report seeing significant improvements. Claims include diminished wrinkles, a more uniform complexion, and even a reduction in acne issues.

The vitamin A cream has been rated 4.7 out five by customers who said it “has helped with skin texture”, with one adding: “I get a lot of compliments on my skin and no one believes my actual age!” As retinol works to speed up cell turnover and promote collagen production to refine pores, ceramides add hydration to the skin for plumpness.

The Retinol and HPR Cermide Water Cream has been reduced from £75 to £45.50 and Amazon Prime shoppers can even enjoy next-day delivery. 

One shopper shared: “I’m too old for it to smooth out all my wrinkles, but it certainly seems to iron out some of them and my skin feels good and looks healthy after using it for a couple of weeks.”

“This cream is a game-changer! I’ve been using it for a few weeks now, and I’m already seeing noticeable improvements in my skin texture and tone. The retinol really helps with fine lines and wrinkles, and it’s gentle enough for my sensitive skin. Plus, it absorbs quickly and doesn’t leave a greasy residue. Definitely worth adding to your skincare routine!” a second raved. 

A third praised the push pump mechanism, adding: “It’s a great feature, you control the amount used and it doesn’t clog.”

But some shoppers gave a warning to retinol begginers as one shared: “Be careful to use retinol serums or creams, I could only use a couple times a week because it seemed to burn my skin and I would have to spend the next week trying to repair the damage.”

It’s always best to test the product on a small area first and observe if you have any skin reactions like swollen or itchy skin.

If you’re new to the ingredient, Medik8 has a range of retinol-based serums with different strengths. The brand’s Crystal Retinal Age-Defying Vitamin A Night Serum (£69) is already a hit with shoppers.

Kiehl’s Super Multi-Corrective Soft Cream, also £69, aims to target fine lines and boost radiance.