“In the 12 years we’ve had this market open, over 30 different actors have been the betting favourite to replace Daniel Craig.”

He continued: “So far this year, it seems we have four leading candidates: Josh O’Connor, James Norton, Aaron Taylor-Johnson, and Theo James. However, it is Norton who’s seen a significant uptick in betting support this week. The percentage of total bets have increased from 9 per cent to 34 per cent and lead to his odds cut from 6-1 to 3-1.”

Nevertheless, Norton faces tough competition from Josh O’Connor, Theo James and Aaron Taylor-Johnson, who currently have odds around the same or better across the betting market.