We talk about skincare routine all the time – from cleanser, serums to face cream – but our neck is as important as our face when it comes to spotting signs of ageing.

The skin on our neck is comparatively thinner so it’s more prone to dryness and sun damages, to avoid having a “turkey neck” appearance, it’s important to keep your neck hydrated with skin-repairing ingredients for hydration boost and collagen replenishment.

Health supplement brand Absolute Collagen’s award-winning Deep Lift Neck & Dec Cream is dubbed as “heaven in a pot” by satisfied shoppers since it was launched in September. The cream was so highly sought after that it went out of stock for weeks but now it’s available to purchase on Amazon for £55. 

We all know that ageing is inevitable but with hydrating ingredients and science-backed peptide technology, the neck and décolleté cream can delay signs of deep wrinkles and loss of elasticity for a youthful appearance.

Packed and formulated with protein-rich green algae, it enhances skin firmness and reawakes your skin’s dormant cellular growth. This means your skin gets the signal to rejuvenate itself, resulting in an improvement to neck sagging and neck folds – leaving you with a tighter and more sculpted look.

The Absolute Collagen Deep Lift Neck & Dec Cream has received glowing praise from users. One said she loved the “beautiful moussy texture that absorbs into skin quickly” and added: “The skin on my neck appeared to be visibly more hydrated with a healthy glow after applying.”

Broadcaster and brand ambassador, Emma Willis also shared: “Using products from the Deep Lift range helps my skin stay hydrated and feel firm, which is a lovely little confidence boost, especially on those makeup free days! It’s become a staple in my skincare routine, leaving my skin feeling pampered and healthy.”

The product also won “Best Zone Targeted Décolletage” in the Beauty Shortlist Awards earlier this year. Beauty aficionados said they noticed smoother skin on their neck and décolleté after just two weeks, with an instant tightening effect.

But not everyone agrees as one complained: “It’s a nice extra and does apply nicely, but after a few weeks I have seen no difference and for the price I would expect to at least see some lift or reduce in marks!”

Another felt the cream was sticky to her neck. Celebrities like Sienna Miller and Cillian Murphy opted for a £1,999 treatment to get rid of “turkey neck” and crepey skin. It’s an at-home treatment that delivers clinical result. Trinny London’s The Elevator Neck Concentrate is another fan favourite, the peptide complex restores the skin’s scaffolding and lost volume.